Domestic Market Segments

Market Segment 1	1970	1980	1990	1995	1997	1999	2001	2003	2005	2006	2007	2008	2009	2010	2011	2012	2013	2014	2015	2016	2017	2018	2019	2020*	2021**	2022**	2023**	2024**	2025**
	——————————————–percent based on quantity (chicken product weight)————————————————–
Retail Grocery	75	71	59	58	56	60	58	56	55	55	54	56	54	56	55	55	54	53	52	50	52	50	49	56	54	52	50	49	48
Foodservice	25	29	41	42	44	40	42	44	45	45	46	44	46	44	45	45	46	47	48	50	48	50	51	44	46	48	50	51	52
(Fastfood Share of Foodservice)	(60)	(66)	(50)	(40)	(40)	(45)	(55)	(55)	(55)	(55)	(56)	(56)	(58)	(57)	(56)
TOTAL	100	100	100	100	100	100	100	100	100	100	100	100	100	100	100
	——————————————————————————$billion$—————————————————————————-
Wholesale Value of Broiler Products Shipments from Plants 2	2.5	6.0	15.0	22.5	25.0	28.0	31.5	34.5	40.0	37.5	44.5	46.5	45.0	47.5	49.5
Percentage of Wholesale	–	–	–	–	–	–	46.0%	48.0%	49.0%	49.0%	50.0%	48.0%	49.0%	45.0%	47.5%
Value of Broiler Products
Shipment to Foodservice (%)
Note: Based Upon NCC’s Broiler industry Marketing Survey Biennial Report. * Estimated ** Projected

Note: Based Upon NCC’s Broiler industry Marketing Survey Biennial Report.

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