Domestic Market Segments

Market Segment 1197019801990199519971999200120032005200620072008200920102011201220132014201520162017201820192020*2021**2022**2023**2024**2025**
——————————————–percent based on quantity (chicken product weight)————————————————–
Retail Grocery75715958
56605856555554565456555554535250525049565452504948
Foodservice2529414244404244454546444644454546474850485051444648505152
(Fastfood Share of Foodservice)(60)(66)(50)(40)(40)(45)(55)(55)(55)(55)(56)(56)(58)(57)(56)
TOTAL100100100100100100100100100100100100100100100
——————————————————————————$billion$—————————————————————————-
Wholesale Value of Broiler Products Shipments from Plants 22.56.0
15.022.525.028.031.534.540.037.544.546.545.047.549.5
Percentage of Wholesale46.0%48.0%49.0%
49.0%50.0%48.0%49.0%45.0%47.5%
Value of Broiler Products
Shipment to Foodservice (%)
Note: Based Upon NCC’s Broiler industry Marketing Survey Biennial Report.
* Estimated
** Projected

Note: Based Upon NCC’s Broiler industry Marketing Survey Biennial Report.