The National Chicken Council this week expanded its social media reach to the world of Pinterest. Pinterest is an online bulletin board where users can share creative ideas through ‘liking’ and ‘pinning’ photos by category and interest. The NCC page dedicates itself to sharing with its followers recipes involving the use of chicken in many and unique ways, involving every cut of the bird.
Recipes are organized by seasonal tastes, ranging from Chicken and Red Lentil Stew for winter to a light Apricot Glazed Grilled Chicken for summer. No matter what time of year it is, users can find creative, nutritional, and easy meals to prepare. There is also a board for re-posting recipes from Pinterest users who were finalists in NCC sponsored Chicken Cooking Contests from previous years.
“We hope that through expanding our social media usage to Pinterest, we can offer our bountiful chicken recipe library to a new audience,” said NCC Vice President of Communications Tom Super. “This is just another avenue for us where consumers can find affordable and healthy recipes for themselves or their families.”
Each recipe photo posted on the Pinterest board has a link to NCC’s Chicken Every Month site for complete recipes, cooking instructions, and nutritional details.
The NCC Pinterest board can be accessed by going to http://pinterest.com/chickenusa/.