| Market Segment 1 | 1970 | 1980 | 1990 | 1995 | 1997 | 1999 | 2001 | 2003 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | Estimated |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
——————————————–percent based on quantity (chicken product weight)————————————————–
|
|||||||||||||||
| retail grocery |
75
|
71
|
59
|
58
|
56
|
60
|
58
|
56
|
55
|
55
|
54
|
56
|
54
|
56
|
55
|
| foodservice |
25
|
29
|
41
|
42
|
44
|
40
|
42
|
44
|
45
|
45
|
46
|
44
|
46
|
44
|
45
|
| (fastfood share of foodservice) |
(60)
|
(66)
|
(50)
|
(40)
|
(40)
|
(45)
|
(55)
|
(55)
|
(55)
|
(55)
|
(56)
|
(56)
|
(58)
|
(57)
|
(56)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| TOTAL |
100
|
100
|
100
|
100
|
100
|
100
|
100
|
100
|
100
|
100
|
100
|
100
|
100
|
100
|
100
|
|
——————————————————————————$billion$—————————————————————————-
|
|||||||||||||||
| wholesale value of broiler products shipments from plants 2 |
2.5
|
6.0
|
15.0
|
22.5
|
25.0
|
28.0
|
31.5
|
34.5
|
40.0
|
37.5
|
44.5
|
46.5
|
45.0
|
47.5
|
49.5
|
| Percentage of wholesale |
–
|
–
|
–
|
–
|
–
|
–
|
46.0%
|
48.0%
|
49.0%
|
49.0%
|
50.0%
|
48.0%
|
49.0%
|
45.0%
|
47.5%
|
| value of broiler products | |||||||||||||||
| shipment to foodservice (%) | |||||||||||||||
Note: Based Upon NCC’s Broiler industry Marketing Survey Biennial Report.
