Consumers see chicken as the leader among the meat proteins in the convenience category.

Convenience is the big story in food products sold at retail in recent years. Processors and manufacturers are doing everything they can to make it easier for consumers to prepare and eat their products.

Chicken companies are in the middle of this trend, churning out products ranging from bite-size chunks sold as “popcorn chicken” to fully-cooked whole birds. But do consumers notice? And where does chicken stand in relation to other products. Click here for a report from WattPoultryUSA magazine.


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