Chicken Marketing Seminar

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Omni Amelia Island Plantation Resort Beach
Who Attends?

  • Poultry Marketing and Sales Executives
  • Supermarket and Foodservice Buyers
  • Allied Industry Sales and Marketing Executives
  • Distributors

Why Should You Attend?
The seminar explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior. Analysts provide economic forecasts for chicken and competing meats and speakers from the supermarket and foodservice segments give chicken marketers the opportunity to hear directly from their customers about the opportunities and challenges for chicken in their respective business. The seminar also incorporates a number of relaxed networking opportunities, including the annual golf tournament, all in a beautiful ocean-front setting.

Register early for the seminar and be eligible to win an Omni Oceanfront Corner Suite at the hotel room rate of $255 per night for 4 nights arriving on Saturday, July 11 and departing on Wednesday, July 15. All registrations received by NCC by May 15 will be entered into a drawing to award the oceanfront corner suite.

Important Registration Information
On-line registration is necessary for all those that plan to participate in the July marketing seminar. Please note that each meeting participant must register separately using their own e-mail address and NCC password. When you register, you can easily recover your password on file with NCC.

If you are not an NCC member and/or have not attended the seminar before, please send an email to Debra Newman at [email protected]. Please include your name, title, company name, address, and email address. NCC will enter your contact info into our database and then respond to you via email with a username and password so that you can register for the seminar.

Important Dates

May 15 Register early and be eligible to win an oceanfront corner suite at the regular room rate of $255 per night for 4 nights.
June 10 All hotel reservations must be made. After this date, hotel rooms will not be available and NCC group rates will no longer apply.
June 29 Cancel after this date, and you will forfeit $500 of your seminar registration fee.
July 6 All seminar registration fees must be paid in full.
July 6 Cancel after this date, and you will forfeit $650 of your seminar registration fee and any golf fees.

Seminar Registration Fees

National Chicken Council Member $895 per person
National Poultry & Food Distributors Association Member $895 per person
Non Member $995 per person
(spouse/companion registration required to attend any/all social functions)
$100 per person
Retail Grocery, Foodservice
(includes spouse)
Trade Association Representative Complimentary
Press/Government/Academia Complimentary

Payment may be made by credit card when you register online or you can request an invoice be forwarded to you. All seminar registration fees must be paid in full by July 6.

Important Seminar Cancellation Policy
The National Chicken Council must receive cancellation notification by e-mail to [email protected] or via fax to (202) 293-4005. No cancellations can be accepted strictly by phone.

  • For registrations cancelled after Monday June 29, you will forfeit $500 of your seminar registration fee.
  • For registration cancelled after Monday, July 6, you will forfeit $650 of your seminar registration fee and any golf fees.
  • “No Shows” (no notification of cancellation to NCC prior to the start of the conference) will forfeit the full registration fee.



Preliminary Seminar Agenda

Omni Amelia Island Plantation Resort Couple

Sunday, July 12
3:00-6:00 p.m. Seminar Registration
3:00-4:30 p.m. National Chicken Council Marketing Committee Meeting
(open to committee members only)
4:30 to 6:00 p.m. Welcoming Reception
Sponsored by DuPont Nutrition & Health
6:00 p.m. Dinner on Your Own
Monday, July 13
8:00 a.m.-3:15 p.m. Seminar Registration
7:30 a.m. Continental Breakfast
Sponsored by Packaging SpecialtiesPacmac
8:30 a.m. “Welcome to Chicken Marketing Seminar 2015”
General Session

  • Jerry Lane, President, Claxton Poultry Farms and NCC Chairman of the Board
  • Lee Wilson, President, Pilgrim’s and President of the National Poultry & Food Distributors Association
  • Gail McWilliam, Vice President Retail & Marketing, Perdue Brands and Chair of the National Chicken Council’s Marketing Committee, Presiding
9:00 a.m. “How Millennials are Changing the Meat Case:  What to Expect as Millennials Mature”
IRi Growth Delivered
10:00 a.m. “Which Comes First:  100 Pounds of Chicken Consumption or Pigs Fly”
William P. Roenigk, Consultant and Former National Chicken Council Senior Vice President and Chief Economist
10:30 a.m. Refreshment Break
Sponsored by Pactiv Corporation
11:00 a.m. “Survey Results: Chicken Consumption — Trends & Perceptions Among U.S. Consumers”
(Survey commissioned by NCC and undertaken by WATT PoultryUSA and underwritten by Elanco Animal Health)

  • Joyce Neth, Vice President, Director of Audience Development & Research, WATT Global Media Consultant
  • Matthew Perkins, Senior Advisor, Elanco Animal Health

“Eat Chicken 2015 Promotion”
Brett DiNaples, Account Manager, Yerecic Label

11:45 a.m. Group Buffet Lunch
Co-sponsored by Cryovac-Sealed Air Corporation
and International Paper
1:15 p.m. Foodservice and Retail Executives (to be announced)
“Opportunities and Challenges for Chicken”

Moderated by John Bartelme, Bartelme Associates and former Perdue Farms Chief Marketing Officer
2:15 p.m. “Cracking the Code on Food Issues: Insights from Moms, Millennials and Foodies — Building Consumer Trust in the Chicken Industry”
Charlie Arnot, Chief Executive Officer
Center for Food Integrity
3:00 p.m. “Situation & Outlook for Chicken, Beef, and Pork”

  • Eric Scholer, Vice President, Express Markets Analytics
  • Dr. Glynn Tonsor, Assistant Professor, Kansas State Agricultural Economics
4:30 to 6:00 p.m. Cocktail Reception
Co-sponsored by Express Markets and Yerecic Label
6:30 p.m. Dinner on Your Own
Tuesday, July 14
7:30 a.m. Continental Breakfast
Sponsored by Packaging SpecialtiesPacmac
8:30 a.m. Ten Tenets for Modern Marketers”
David Burfeind, Chief Knowledge Officer
The Via Agency
9:15 a.m. General Session Adjourns
10:00 a.m. Poultry Power Golf Tournament
Ocean Links
Don Ellen, Sanderson Farms, Golf Tournament Chairman

4:30 p.m. Reception
Golf Tournament Awards
Sponsored by Interstate Container
5:30 p.m. Golf Tournament Awards
Al Schwartz Memorial Golf Tournament Trophy and
First Place Plaques Sponsored by Poultry Times




Omni Amelia Island Plantation Resort HotelLocation and Amenities

The AAA Four-Diamond oceanfront Omni Amelia Island Plantation has undergone a top-to-bottom $85 million renovation. The resort includes 404 hotel rooms, all with private balconies, that overlook 3.5 miles of uncrowded dune-swept beaches. The resort is conveniently located 29 miles from the Jacksonville International Airport.

Resort amenities include:

  • 54 holes of championship golf with courses designed by Pete Dye, Bobby Weed, and Tom Fazio
  • 23 Har-Tru tennis courts with professional instruction
  • Largest poolscape in Northeast Florida with a stunning infinity-edge adult pool; family pool; and kids splash park
  • Nature-inspired signature spa
  • Shopping village with restaurants and quaint boutiques
  • Bicycling, kayaking, paddleboarding, and Segway and nature tours
  • Horseback riding on the beach
  • Fully equipped health & fitness center with heated indoor pool
  • Miles of walking, jogging, and biking trails
  • “Kids Camp Amelia” plus youth, teen, and family programs

Visit for more detailed information about the resort and recreational opportunities.

Hotel Accommodations and Rates

The National Chicken Council group rates for run-of-house rooms are $255 per night, plus applicable state and local taxes of 11 percent.

A $10 per night resort service fee also applies and covers the following:

  • Complimentary self-parking
  • Unlimited deluxe internet access
  • On-property resort transportation
  • Unlimited use of health and fitness center
  • In room coffee

Rooms offer personal refrigerators, flat screen HDTVs, a working desk, convenient ports and outlets, available Wi-Fi, a furnished balcony or patio and either one king or two queen beds.

NCC group rates will be extended to accommodate arrivals two days prior to the official dates of the meeting and two days after the official dates of the meeting, subject to room availability at the time of request.

To Make Hotel Reservations

Meeting participants are responsible for making their own hotel reservations at the Omni Amelia Island Plantation no later than Wednesday, June 10. To make hotel reservations, contact the resort at 1-888-444-OMNI. Be sure to mention the National Chicken Council to secure group rates.

Reservations can also be made on line with the following link:

All hotel reservations under the NCC group block must be made no later than June 10. After that date, hotel accommodations will only be available as space permits and group rates will not apply.

Check-in time at the lodge is 4:00 p.m. and check out is 12 Noon.

Important Hotel Cancellation Policy

All reservations must be accompanied by a credit card guarantee in the amount of one night’s room rate. Cancellations may be made without penalty until seven days prior to your arrival date. Cancellation inside of seven days prior to arrival or “failure to show” will cause forfeiture of your deposit. Any guest who does not check in on their scheduled arrival date and comes in later will cause forfeiture of one night’s room rate. Any guest who checks out prior to their scheduled departure date as confirmed upon check in will cause forfeiture of one night’s room rate. This cancellation policy will be strictly enforced.[/wptabcontent]


Omni Amelia Island Plantation Resort GolfGolf

The Poultry Power Golf Tournament is scheduled for 10:00 a.m. for Tuesday, July 14 on the Ocean Links. Click for detailed info regarding this award-wining course.

The cost to participate in the shotgun tournament is $200 including, green fees, box lunches, golf cart, and tournament scoring fee. The $200 fee must be paid in advance to NCC in order to add your name to the pairing sheet. If you plan on renting clubs, there is an additional charge of $80 per set of clubs.

The tournament will be a scramble format. Requests to play with specific players cannot be honored. In the interest of fairness, foursomes will be created strictly from four categories of players based on players’ handicaps or average 18-hole scores.

Omni Amelia Island Plantation Golf

Foursomes will be posted at the NCC registration desk so that you can check on the date of the tournament with whom you are playing. The winning foursome with the lowest gross score will receive the coveted Al Schwartz memorial award and will have their names engraved on the trophy. Other prizes will be awarded at the final cocktail reception on Tuesday evening, July 14. You must be present at the reception to receive your prize.



Omni Amelia Island Plantation Resort PoolTransportation

The Omni resort is 29 miles from Jacksonville International Airport (airport code: JAX). Private and corporate aircraft charters can also fly directly to Fernandina Beach Municipal Airport, four miles north of the Omni resort.

Driving Directions

From Jacksonville International Airport

  • Take I-95 North to Exit 373 (Route A1A East).
  • Go East 11.2 miles to Amelia Island Parkway, (turn right at 1st traffic light, just over Intracoastal Waterway Bridge).
  • Go 3.4 miles to traffic light and turn right.
  • Go .7 miles to the round-about and follow Route A1A South. Go 2.7 miles to resort entrance on the left, (third round-about on left). Follow signs to “Check-In”

Scenic Route

  • Take I-95 to Exit 358A. Go East on Route 105 (North Heckscher Drive) and follow the signs to Amelia Island.

From the North
Take I-95 South to Exit 373, (Route A1A East). Go East 11.2 miles to Amelia Island Parkway, (turn right at first traffic light, just over Intracoastal Waterway Bridge). Go 3.4 miles to traffic light and turn right. Go .7 miles to the round-about and follow Route A1A South. Go 2.7 miles to resort entrance on the left, (third roundabout on left). Follow signs to “Check-In”

From the West
Take I-10 East to I-95 North to Exit 373 (Route A1A East). Go East 11.2 miles to Amelia Island Parkway, (turn right at 1st traffic light, just over Intracoastal Waterway Bridge). Go 3.4 miles to traffic light and turn right. Go .7 miles to the round-about and follow Route A1A South. Go 2.7 miles to resort entrance on the left, (third round-about on left). Follow signs to “Check-In”

From the South
Take I-95 North to Exit 373 (Route A1A East). Go East 11.2 miles to Amelia Island Parkway, (turn right at 1st traffic light, just over Intracoastal Waterway Bridge). Go 3.4 miles to traffic light and turn right. Go .7 miles to the round-about and follow Route A1A South. Go 2.7 miles to resort entrance on the left, (third round-about on left). Follow signs to “Check-In”

Ground Transportation

The Omni Amelia Island Plantation Transportation department provides direct service to and from Jacksonville International Airport with no additional hotel stops. 72 hour advance reservations are required and can be made by calling (904) 261-6161. Reservations that are requested less than 72 hours cannot be guaranteed.

  • Roundtrip Shuttle Service: $60 per person one way
  • Town Car Service: $124 one way up to two people
  • Limousine Service: $296 one way up to four people

Rental Cars at the Jacksonville Airport:

  • Alamo/National
  • Avis
  • Budget
  • Dollar
  • Enterprise
  • Hertz
  • Thrifty


[wptabtitle]DINING & LOCALE[/wptabtitle]

Dining & Locale

Omni Amelia Island Plantation Resort Restaurants

Omni Amelia Island Plantation Dining

For more information and hours of operation for the Omni Amelia Island Restaurants, visit

If seafood is your choice, experience the “new” Verandah’s recently renovated and charming atmosphere. Enjoy fresh, traditional seafood along with an extensive yet approachable wine list in a relaxing setting. Delivering the flavors of the local Atlantic Ocean and neighboring farmers directly to your plate. Our chefs’ dedication to the finest local ingredients guarantees that what’s fresh is what’s for dinner.

Overlooking the multi-tiered poolscape, Oceanside is a flip-flop friendly venue by day and upscale ocean-side dining at night. With views of the Atlantic Ocean and multi-tiered poolscape, Lunch daily and a specialty menu at night. Designed to make the most of pool and beachside dining, our chef focuses on fresh simplicity with a mix of Florida and Caribbean flavors.

Falcon’s Nest
Enjoy the best burger in town at the Falcon’s Nest, a restaurant and family-friendly pub that pays homage to civil and military aviation. With 7,000-square-foot HDTV, NFL Sunday Ticket, pool tables and fascinating aviation memorabilia, it’s the perfect spot to “fly by” to watch the game, dine with family, or meet your friends.

Marsh View Bar and Grill
A naturally inviting gathering place, the Marsh View Bar & Grill offers a menu of southern-inspired, casual fare in a venue overlooking vistas of the marsh, Intracoastal Waterway, and ninth hole of the Oak Marsh Golf Course. Enjoy a hearty breakfast before teeing off for 18 holes of championship golf or relax after a round with lunch and libations on the large outdoor terrace under a canopy of live oaks. As the sun sets over the marsh, share a late afternoon light-fare menu and a full bar by the fire pit on the scenic lower deck. Dine on a blue crab quesadilla or a variety of salads, sandwiches and wraps.

Natural Slice
Located within The Shops of Omni Amelia Island Plantation, this family-friendly, surf-inspired pizza joint and shop serves a myriad of fresh ingredients on hand-tossed dough. Between specialty pizzas and create-your-own options, you are destined to find the perfect pizza just for you! Before you leave, be sure to check out the array of surf-inspired merchandise including T-shirts, shorts, swimwear and accessories.

Marché Burette
From hearty breakfasts to homemade ice creams, Marché Burette is the market/deli of your dreams. Step back in time at this grocery and wine shop featuring gourmet products from French Farm, Savannah Bee Co., Pelican Bay, Peterbrooke Chocolates, Nancy’s Candy and more. And don’t forget to pick up some fresh produce every Saturday morning from 9:00 a.m. – 1:00 p.m. at the Amelia Farmers Market.

Sunrise Café
Enjoy breathtaking views of the Atlantic Ocean and Amelia Island’s most indulgent breakfast. Our “Art of Breakfast” buffet features organic cereals, local fruit, fresh baked pastries, made-to-order cage-free omelets, maple-blueberry organic sausage and more. Dine on our outdoor terrace or in our spacious dining room. We also offer a Sunday Champagne Brunch, a full dinner menu and gluten-free dining options.

Enjoy handcrafted cocktails and a selection of small plates at the Seaglass Lounge. Located directly off the hotel lobby, guests can pick up Peet’s Coffee and Tea® and light breakfast fare in the morning and indulge in terrace views and a full bar at night. Featuring live music every weekend night.

Rum + Tequila Experience
Offered at the south bar on the lower pool deck, this new experience features a large selection of rum and tequila, along with a variety of specialty cocktails. Try one of the premium flights and sit down with our resident mixologist.

Area Recommended Restaurants

España Restaurant & Tapas
Specializing in traditional flavors from Spain & Portugal with enticing tapas, seafood and wine list.
22 S 4th St, Fernandina Beach · (904) 261-7700

Café Karibo
An eclectic menu in a friendly, relaxed setting with garden patio and Cafe Karibrew home brew.
27 N 3rd St, Fernandina Beach · (904) 277-5269

Cucina South
Quaint neighborhood Italian bistro.
4828 First Coast Hwy, Fernandina Beach · (904) 432-7920

29 South Eats
Chic bistro with farm to table cuisine using fresh ingredients sourced from local fisherman, farms, and onsite garden.
29 S 3rd St, Fernandina Beach · (904) 277-7919

Le Clos
Premier French restaurant, serving delicious provençal dishes in a charming intimate 1906 cottage.
20 S 2nd St, Fernandina Beach · (904) 261-8100

T-Rays Burger Station
A local favorite for breakfast and lunch in an old Exxon gas station.
202 S 8th St, Fernandina Beach · (904) 261-6310

Pablo’s Mexican Restaurant & Cantina
Mexican-style food in a friendly and fun atmosphere with full bar and open-air courtyard.
12 N 2nd St, Fernandina Beach · (904) 261-0049

CIAO Bistro
Traditional and contemporary Italian fare and wine with indoor and patio seating.
302 Centre St, Fernandina Beach · (904) 206-4311

Arte Pizza
This local favorite offers a relaxing atmosphere, serves up wood oven pizza and Italian specialties.
109 N 3rd St, Fernandina Beach · (904) 277-1515

LuLu’s at the Thompson House
Fresh, fine seafood dishes using local shrimp and fish with attention to detail.
11 S 7th St, Fernandina Beach · (904) 432-8394

Night Spots

Green Turtle Tavern
Laid back beer and wine tavern with live music, deck and casual atmosphere.
14 S 3rd St, Fernandina Beach · (904) 321-2324

Dog Star Tavern
Urban setting with full liquor bar in historic building featuring live music weekends.
10 N 2nd St, Fernandina Beach · (904) 277-8010

Salty Pelican Bar & Grill
Incredible sunset views over Amelia River from two-story bar and grill with pub food, refreshing adult beverages and entertainment.
12 N Front St, Fernandina Beach · (904) 277-3811

Café Karibrew
Amelia Island home brewed beer on site, full bar, pub grub and outdoor seating.
27 N 3rd St, Fernandina Beach · (904) 277-5269

Palace Saloon
Florida’s oldest continually operating bar featuring the Pirate Punch specialty drink, historic wood bar and two additional hotspots — Sheffield’s and Uncle Charlie’s.
117 Centre St, Fernandina Beach · (904) 491-3332

The Courtyard
Enjoy a full bar, cigar selections, table service and patio seating. Piano bar fun Monday, Thursday and Saturday.
316 Centre St, Fernandina Beach · (904) 432-7086

Sliders Seaside Grill
Oceanfront bar and grill steps away from the beach with tiki bar, second story oceanview bar and beachfront dining.
1998 South Fletcher Ave., Fernandina Beach · (904) 277-6652

Brett’s Waterway Café
Overlooking the Amelia River and Fernandina Harbor Marina with a refined ambiance.
1 S Front St, Fernandina Beach · (904) 261-2660

Florida House Inn
Oldest surviving hotel in Florida, the B&B’s Mermaid Bar offers a full liquor indoor and outdoor bar and dining room.
22 S 3rd St, Fernandina Beach · (904) 491-3322

Neighborhood bar and steakhouse.
4919 First Coast Hwy, Fernandina Beach · (904) 277-4503

For more information and things to do in and around Amelia Island, visit: