NCC Updates Broiler Welfare Guidelines; Gains Certification from Leading Welfare Auditing Authority

WASHINGTON, D.C. – Consumers want to be sure that all animals raised for food are treated with respect and are properly cared for throughout their …

NCC Offers Alternative Parameters for Salmonella Performance Standards

NCC recently participated in a Food Safety and Inspection Service (FSIS) public meeting to discuss practical strategies for reducing Salmonella illnesses attributed to poultry products. …

NCC Provides Suggestions to SBA for Regulatory Reform

Following the U.S. Small Business Administration’s (SBA) USDA Regulatory Small Business Roundtable in December 2025, NCC this week provided additional information to the agency regarding …

New Dietary Guidelines reaffirm chicken’s role in a healthy diet

WASHINGTON, D.C. – The 2025-2030 Dietary Guidelines for Americans, released today, put a key emphasis on prioritizing high-quality, nutrient-dense protein foods, like chicken, as part …

NCC Announces Staff Promotion

NCC President Harrison Kircher announced that David Elrod has been promoted to Vice President of Government Affairs. “David is a valued member of the NCC …

NCC’s Generative AI Work Wins Prestigious Award

The National Chicken Council’s Artificial Intelligence (AI) Search campaign won the Silver Award for “Best Use of New Technology in Communications Measurement ” at the …