Consumer Research

The National Chicken Council regularly conducts survey research among consumers on a variety of topics related to chicken consumption. The data in these surveys is often of interest to marketers, analysts, journalists and others who follow the industry.

  • What's Really in that Chicken Nugget?
  • Learn About Modern Chicken Breeding
  • Vertical Integration
  • fowltips
  • Worried about salmonella? All chicken is safe to eat if properly handled and fully cooked. Click for safety tips.
  • Industry-Wide Standards for Broiler Chicken Welfare
the Chicken Gurantees