NCC Provides Suggestions to SBA for Regulatory Reform

Following the U.S. Small Business Administration’s (SBA) USDA Regulatory Small Business Roundtable in December 2025, NCC this week provided additional information to the agency regarding …

New Dietary Guidelines reaffirm chicken’s role in a healthy diet

WASHINGTON, D.C. – The 2025-2030 Dietary Guidelines for Americans, released today, put a key emphasis on prioritizing high-quality, nutrient-dense protein foods, like chicken, as part …

NCC Announces Staff Promotion

NCC President Harrison Kircher announced that David Elrod has been promoted to Vice President of Government Affairs. “David is a valued member of the NCC …

NCC’s Generative AI Work Wins Prestigious Award

The National Chicken Council’s Artificial Intelligence (AI) Search campaign won the Silver Award for “Best Use of New Technology in Communications Measurement ” at the …

NCC Comments on Definition of “Ultra-Processed Foods”

In response to the Food and Drug Administration (FDA) and U.S. Department of Agriculture’s (USDA) request for information to assist in developing a uniform definition …

Tom Shelton honored as Lifetime NCC Board Member

WASINGTON, D.C. – Case Farms’ Tom Shelton was elected Wednesday to be an Honorary Lifetime Member of the NCC Board of Directors at the NCC …