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Chicken Media Summit

April 19-21, 2015

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2015 Chicken Media Summit

2015 Chicken Media Summit Tour

2015 Chicken Media Summit Tour

2015 Chicken Media Summit Tour

2015 Chicken Media Summit Plant Tour

2015 Chicken Media Summit Plant Tour

2015 Chicken Media Summit Plant Tour

2015 Chicken Media Summit Plant Tour

2015 Chicken Media Summit Plant Tour

2015 Chicken Media Summit Plant Tour

2015 Chicken Media Summit Plant Tour

2015 Chicken Media Summit Plant Tour

2015 Chicken Media Summit Plant Tour

2015 Chicken Media Summit Plant Tour

2015 Chicken Media Summit Plant Tour

2015 Chicken Media Summit Plant Tour

2015 Chicken Media Summit

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Raising the Innovation Bar for the Consumer

cms-15-44-editedI had the opportunity to learn more about the family legacy of Perdue Farms while at the 2015 Chicken Media Summit. Not only was Perdue’s head cheerleader and his wife present for the entire event, but we were able to tour the company’s innovation center. When I say head cheerleader I actually mean CEO of Perdue Farms, Jim Perdue.

“We have 35-40 food scientist that work closely with our marketing team. They work through the process of coming up with new products by doing in-home use testing to find the issues families have today when preparing meals.”

New products run through the test ovens at the Perdue Innovation Center daily, but few actually end up on your plate. Our group got to taste one of the lucky products you will soon see on grocery store shelves. I believe it will soon be a favorite of kids across the country because how can you go wrong when you combine chicken nuggets and macaroni and cheese.

“We have to be proactive in on those fronts. The way we raise the animals. How we take care of our people, the community. What’s in the product? What are the ingredients? How did you make it? What is it made from? Those are all important aspects today.”

Learn more about the Perdue family story and the latest in chicken innovation in my complete interview with Jim.

Find photos from the event here: 2015 Chicken Media Summit Photo Album

The Science Behind Food Safety

cms-15-168-editedFood safety is on the hearts and minds of all throughout the agriculture community. So, there is no doubt it was a hot topic during the recent Chicken Media Summit held on Maryland’s Eastern Shore and sponsored by the National Chicken Council and US Poultry & Egg Association. Dr. Ashley Peterson, VP of Scientific and Regulatory Affairs for the National Chicken Council served as moderator for a panel on food safety in the poultry industry.

The entire food safety system was discussed by each panelist and Dr. Peterson reminded us that science is at the forefront of the complete system. “Food safety is the number one priority so every time the consumer has a healthy eating experience.”

“It’s a federal requirement that every single bird get inspected. That is different from an FDA regulated plant where an inspector might come in less frequently. We have someone there 24/7. Inspectors are looking at quality and food safety issues.”

In my interview recalls are further explained and Dr. Peterson said her take home message she wants all to know is every serving of chicken, whether it’s domestic or shipped international is as safe as possible. She said they are always using the technologies they have, but are always looking for new research and science enabling them to do better.

Listen to my complete interview with Dr. Peterson here.

Find photos from the event here: 2015 Chicken Media Summit Photo Album

Chicken Litter – A Hot Commodity

cms-15-141-editedJenny Rhodes, Extension Educator for University of Maryland in Queen Anne’s County and local poultry farmer, was asked to attend the 2015 Chicken Media Summit to talk about chicken manure. For her first 10 years in extension, Jenny wrote nutrient management plans. These plans are state mandated and any farmer meeting it’s requirements must have one for their operation.

“In the plan, we estimate the amount of manure on their farm and then work in a prescription approach. We test the soil, we test the manure, we know what nutrients the crop is going to take in and we write the farmer a prescription for that.”

Jenny sat on the myths and facts panel during the event and busted the myth that chicken litter is a waste product and farms are major sources of pollution. In fact, we heard from a local farmer that he wanted to buy chicken manure and couldn’t even find it. The hot commodity is an excellent source of fertilizer for all crops and these nutrient management plans aid farmers in knowing the exact amounts needed for an individual field.

“We are family farmers and we all want the same thing. We all want clean water and safe food.”

Learn more about nutrient management plans in my complete interview with Jenny here.

Find photos from the event here: 2015 Chicken Media Summit Photo Album

Looking Forward to the Future of Chicken

cms-15-147Representatives from many poultry companies were on hand during the recent Chicken Media Summit. Christine Daughtery, VP Animal Well-Being Programs & Technology for Tyson Foods attended the tours answering many questions attendees had along the way. She also served as a panelist during the “Chicken Myths and Facts” panel.

The myth she busted was centered around the idea that everything the chicken industry has done, has been done the right way. “Historically, the poultry industry has been made up of the same individuals and yet if you look at it today we have diverse folks. We have more women in industry. We have unique folks who are bringing new technologies forward. The poultry industry really wants to move forward…with new technologies, new innovations. Doing the right thing with continual improvement is really what the poultry industry is all about.”

Christine said she believes the poultry industry has a great story to tell and after this media summit she truly has a greater passion for stepping up and actively telling the positive message to all willing to listen. “We have been a private industry. Farmers and ranchers are private individuals. They are not boastful. They are not prideful. They want to keep to themselves. We do a good job. We are a great supplier from our food source. We may need to brag a tiny bit about ourselves because we are doing great things.”

Listen to my complete interview with Christine here.

Find photos from the event here: 2015 Chicken Media Summit Photo Album

Chicken Summit Tackles Industry Myths

cms-15-136-editedThe 2015 Chicken Media Summit is a wrap, but the dialogue will continue. A panel titled “Chicken Myths & Facts” answered questions many not directly involved in the poultry community simple don’t understand. Panelist discussed hormones, antibiotics, chicken litter, environmental issues and other hot button issues on the minds of consumers.

Tom Super, VP of Communications for the National Chicken Council, served as the panels moderator and said, “We talked about opening up the dialogue. I would hope that the take home message is that the dialogue doesn’t stop today. We want to continue the conversation. We hope the folks in attendance will go and be active on social media and continue the dialogue.”

“We know more than ever the burden of proof for the care of the birds and the way we raise and process them falls squarely on us. Videos are great. Social media great. Press releases are great. But we really wanted to take it a step further and open the doors and show folks with their own eyes letting them see and smell the whole process from farm to fork.”

We all know that the term transparency is a buzz word throughout animal agriculture. Tom said for the poultry industry, transparency means physically opening the doors and starting a dialogue with no propaganda. “Telling them what it is we do, why we do it and then answering their questions.”

Listen to the complete interview with Tom Super here.

Find photos from the event here: 2015 Chicken Media Summit Photo Album

High Path Avian Flu Topic at Chicken Summit

cms-15-140-editedOn the final day of the 2015 Chicken Media Summit a panel of poultry experts was on hand to talk about the myths and facts many have concerning the poultry industry. One of the hot topics discussed was avian flu.

With the latest discovery of highly pathogenic H5N2 avian influenza (HPAI) at a commercial laying facility in Iowa with 5.3 million hens, Dr. John Glisson with the US Poultry and Egg Association was asked about the impact that might have on the industry. “It’s too early to know what’s going to happen,” he said. “Those birds will have to be destroyed and that’s a significant number of birds and a significant number of eggs that will not be available.”

Listen to or download Jamie’s interview with Dr. Glisson here.

2015 Chicken Media Summit Photo Album

Attendees Flock to 2015 Chicken Media Summit

cms-15-28-editedHere on the Eastern Shore the 2015 Chicken Media Summit is in full swing. The National Chicken Council and U.S. Poultry & Egg Association has once again brought together bloggers, journalists, dietitians and leaders in the poultry industry to network and learn from one another.

Today we completed the Chicken: Farm to Fork Day. Stops included a tour of a hatchery, broiler barn and a processing plant. No questions went unanswered as the chicken community opened their doors to the media in hopes of truly educating them about the industry.

Tomorrow we will hear panelist discuss myths and facts concerning the chicken industry and continue the discussion on food safety. Photos are being uploaded as we speak and I will share audio throughout the coming week.

Find photos from the event here: 2015 Chicken Media Summit Photo Album


2013 Chicken Media Summit Blog Posts

SCHEDULE & MATERIALS


Schedule & Materials

SUNDAY, APRIL 19, 2015
Throughout Day Arrivals — Hyatt Regency Chesapeake Bay
Receive Press Kits/ Summit Credentials
NCC/USPOULTRY Registration Desk
King Ababco Room, Hyatt Regency Hotel
6:00 – 7:00 p.m. Reception
Grand Fireplace Patio, Hyatt Regency Hotel
7:00 – 8:30 p.m. Dinner
Grand Fireplace Patio, Hyatt Regency HotelWelcome
Jerry Lane, Chairman, National Chicken Council
President, Claxton Poultry
MONDAY, APRIL 20, 2015
6:00 – 7:30 a.m. Breakfast
Michener’s Library, Hyatt Regency Hotel
Remarks by Jim Perdue, Chairman, Perdue Farms
7:00 – 7:30 a.m. Buses depart for “Chicken: Farm to Fork Day”
Front Drive, Hyatt Regency Hotel
Group A Bus departure from hotel
Hatchery tour
Depart Hatchery
Farm tour
Depart Farm
Tour of Processing Plant
7:00 a.m.
7:35 – 8:15 a.m.
8:30 a.m.
8:45 – 9:30 a.m.
9:30 a.m.
10:10 – 11:00 a.m.
Group B Bus departure from hotel
Hatchery tour
Depart Hatchery
Farm tour
Depart Farm
Tour of Processing Plant
7:15 a.m.
7:50 – 8:30 a.m.
8:45 a.m.
9:00 – 9:45 a.m.
9:45 a.m.
10:25 – 11:15 a.m.
Group C Bus departure from hotel
Hatchery tour
Depart Hatchery
Farm tour
Depart Farm
Tour of Processing Plant
7:30 a.m.
8:05 – 8:45 a.m.
9:00 a.m.
9:15 – 10:00 a.m.
10:00 a.m.
10:40 – 11:30 a.m.
11:30 a.m. – 1:30 p.m. A Chicken Picnic Lunch
Wright’s Market, Mardela Springs, MD
1:15 – 1:45 p.m. Buses depart for I-Center
2:00 – 3:30 p.m. Tour of Research & Product Development Facility
3:45 p.m. Buses depart I-Center
4:30 p.m. Arrive at Hyatt Regency Hotel
6:30 – 9:00 p.m. A Taste of the Eastern Shore
Reception and Dinner
Eagles Nest, Hyatt Regency Hotel
TUESDAY, APRIL 20, 2015
7:30 – 8:45 a.m. Breakfast
Windjammer Room, Hyatt Regency Hotel
9:00 a.m. – 12:00 p.m. Chicken Media Summit
Galleon ABC, Hyatt Regency Hotel
9:00 – 10:30 a.m. Panel One: “Chicken Myths and Facts”
Moderator: Tom Super: Vice President of Communications, National Chicken CouncilKate Barger, Director of World Animal Welfare, Cobb-Vantress

Christine Daugherty, Vice President, Animal Well-Being Programs & Technology, Tyson Foods

John Glisson, Vice President of Research, USPOULTRY

Jenny Rhodes, Extension Educator, Agriculture & Natural Resources, Queen Anne’s County, MD

10:30 – 10:45 a.m. Break, Galleon Foyer, Hyatt Regency Hotel
10:45 a.m. – 12:00 p.m. Panel Two: “Food Safety: Focus on Salmonella”
Moderator: Ashley Peterson, PhD, Vice President of Scientific & Regulatory Affairs, National Chicken CouncilIra Brill, Director of Communications/Marketing Services, Foster Farms

Elizabeth Krushinskie, Director of Quality Assurance & Food Safety, Mountaire Farms, Inc.

Scott Stillwell, Vice President, Food Safety & Quality Operations, Tyson Foods

Jill Stuber, Quality Manager, GNP Company

12:00 – 1:30 p.m. Lunch (optional)
Windjammer Room, Hyatt Regency Hotel
Afternoon/Evening Departures as scheduled


 

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