Ritz Reynolds Plantation

National Chicken Council and National Poultry & Food Distributors Association Invite you to Attend the

2014 Chicken Marketing Seminar

Sunday, July 20-Tuesday, July 22, 2014
The Ritz-Carlton Lodge, Reynolds Plantation
Greensboro, Georgia

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Who Attends?

  • Poultry Marketing and Sales Managers
  • Distributors
  • Supermarket and Foodservice Buyers
  • Allied Industry Sales and Marketing Executives

Why Should You Attend?
The seminar explores trends in food marketing, consumer purchasing behavior, and new products to help you better compete in today’s challenging marketplace. Analysts also provide forecasts for chicken and competing meats, and the annual supermarket/foodservice roundtable gives chicken marketers the opportunity to hear directly from their customers. The seminar also incorporates a number of relaxed networking opportunities, all in a beautiful lake-front setting.

Register early for the seminar and be eligible to win a FREE EXECUTIVE SUITE on a complimentary basis for 4 nights arriving on Saturday, July 19 and departing on Wednesday, July 23 at the Ritz-Carlton Lodge. All registrations received by NCC by May 19 will be entered into a drawing to award the free executive suite.

Important Registration Information
On-line registration is necessary for all those that plan to participate in the July marketing seminar. Please note that each meeting participant must register separately using their own e-mail address and NCC password. When you register, you can easily recover your password on file with NCC.

If you are not an NCC member and/or have not attended this meeting before, please send an email to Maggie Ernst at mernst@chickenusa.org. Please include your name, title, company name, address, and email address. NCC will enter your contact info into our database and then respond to you via email with a username and password so that you can register for the seminar.

Important Dates

May 19Register early and be eligible to win a free executive suite for 4 nights.
June 27All hotel reservations must be made. After this date, hotel rooms may not be available and NCC group rates will no longer apply.
July 7Cancel after this date, and you will forfeit $500 of your seminar registration fee.
July 11All seminar registration fees must be paid.
July 14Cancel after this date, and you will forfeit $600 of your seminar registration fee.

Seminar Registration Fees

National Chicken Council Member$850 per person
National Poultry & Food Distributors Association Member$850 per person
Non Member$980 per person
Spouses/Companion
(spouse/companion registration required to attend any/all social functions)
$90 per person
Retail Grocery, Foodservice
(includes spouse)
Complimentary
Trade Association RepresentativeComplimentary
Press/Government/AcademiaComplimentary

Payment may be made by credit card when you register or you can request an invoice be forwarded to you. All seminar registration fees must be paid in full by July 11.

Important Seminar Cancellation Policy
The National Chicken Council must receive cancellation notification by e-mail to mernst@chickenusa.org or via fax to (202) 293-4005. No cancellations can be accepted strictly by phone.

  • For registrations cancelled after Monday July 7, you will forfeit $500 of your seminar registration fee.
  • For registration cancelled after Monday, July 14, you will forfeit $600 of your seminar registration fee and any golf fees.
  • “No Shows” (no notification of cancellation to NCC prior to the start of the conference) will forfeit the full registration fee.

AGENDA


Preliminary Seminar Agenda

Firepit at Reynolds Plantation

Sunday, July 20
3:00-4:30 p.m.NPFDA Board Meeting
4:00-6:00 p.m.Seminar Registration
Ritz-Carlton Ballroom Foyer
4:30 to 6:00 p.m.Welcoming Reception/Ritz-Carlton Lawn
Sponsored by DuPont Nutrition & Health
6:00 p.m.Dinner on Your Own
Monday, July 21
7:00 a.m.-2:45 p.m.Seminar Registration
Ritz-Carlton Ballroom Foyer
7:00 a.m.Continental Breakfast
The Reynolds Ballroom
Sponsored by Packaging Specialties-Pacmac
8:00 a.m.-2:00 p.m.“Welcome to Chicken Marketing Seminar 2014”
General Session
Ritz-Carlton Grand Ballroom
Hilary Burroughs, Manager of Marketing, Sanderson Farms and Chair of the National Chicken Council’s Marketing Committee, Presiding
8:15 a.m.“Trend Watch: The Future of Your Business”
Phil Lempert, the “Supermarket Guru”
9:15 a.m.“Ten Most Important Things I Learned During My Time in the Industry”
John Bartelme, Bartelme Associates
9:45 a.m.Refreshment Break
Ritz-Carlton Grand Ballroom Foyer
Sponsored by Pactiv Corporation
10:15 a.m.“Analyzing Supermarket Meat Department Sales”
Sherry Frey, Vice President, Nielsen Perishables Group
11:00 a.m.“Situation and Outlook for Broilers”
Sue Trudell, Vice President, Express Markets Analytics
11:30 a.m.“Situation and Outlook for Beef and Pork”
Len Steiner, Principal and Industry Analyst, Steiner Consulting Group
12 NoonGroup Buffet Lunch
The Reynolds Ballroom
Co-sponsored by Cryovac-Sealed Air Corporation
and International Paper
1:15 p.m.“Survey: Why Consumers Plan to Eat More Chicken”
Sponsored by Elanco and Watt PoultryUSA
1:45 p.m.“Supermarket and Foodservice Roundtable”
Moderated by Bill Roenigk, NCC consultant and former NCC Senior Vice President and Chief Economist

  • Randy Keene, Vice President of Supply Chain and Quality Assurance, Zaxby’s
  • Jennifer Hubbard-Morgan, Director of Purchasing, Wingstop (invited)

Additional panelists to be announced

4:30 to 6:00 p.m.Cocktail Reception
Co-Sponsored by Curwood-A Bemis Company
and Express Markets
6:30 p.m.Dinner on Your Own
Tuesday, July 22
7:00 a.m. Continental Breakfast
Reynolds Ballroom
Sponsored by Packaging Specialties-Pacmac
8:00 a.m.“Foodservice: What’s Happening with Chicken”
Harry Balzer, Chief Industry Analyst and Vice President, the NPD Group
Ritz-Carlton Ballroom
9:15 a.m.General Session Adjourns
10:00 a.m.Poultry Power Golf Tournament
Oconee Golf Course
Don Ellen, Sanderson Farms, Golf Tournament Chairman

4:30 p.m.Reception
Golf Tournament Awards
Linger Longer Ballroom
Co-Sponsored by Interstate Container and Yerecic Label
6:00 p.m.Golf Tournament Awards
Al Schwartz Memorial Golf Tournament Trophy and
First Place Plaques Sponsored by Poultry Times

HOTEL


Hotel

Ritz-Carlton, Reynolds Plantation Hotel RoomLocation and Amenities

The AAA five-diamond Ritz-Carlton Lodge is situated at the edge of beautiful Lake Oconee in Reynolds Plantation, an upscale golf and lake community in Greensboro, Georgia. At 19,050 acres, Lake Oconee is the second largest lake in Georgia. The resort is 13.5 miles from downtown Greensboro and 75 miles east of Atlanta’s Hartsfield Jackson International Airport. The tranquil and secluded setting, with its shimmering lake and towering pines, invites relaxation–golf on championship courses, hike, fish, discover uncommon shops in antebellum towns, or enjoy an array of outdoor activities in the heart of nature.

The 251-room resort, with its casual lodge-style décor, includes a number of on-property dining options, an award-winning 26,000-square-foot spa and fitness center; 99 holes of championship golf; and nearby shopping at Lake Oconee Village, the Village at Harmony Crossing; downtown Greensboro; and Madison Georgia, named the number one small town in America. The resort has indoor and outdoor infinity pools; tennis; and other activities include fishing; jet skiing; canoeing; kayaking; biking; horseback riding; clay, skeet, and trap shooting; and children’s programs via Ritz-Kids.

Click for more detailed information about the resort and recreational opportunities.

Ritz-Carlton Hotel Rates and Information

The National Chicken Council group rates for run-of-house rooms are $172 per night, plus applicable state and local taxes of 11 percent. If you wish to guarantee a lake-view room when you make your reservation, the rate is $210 per night, based upon availability at the time of request.  You must call the Ritz-Carlton reservations to request a guaranteed lake-view room.  All rooms include private terraces, granite and marble baths, wireless internet access, fully stocked honor bars, coffee makers, among other features.

NCC group rates will be extended to accommodate arrivals two days prior to the official dates of the meeting and two days after the official dates of the meeting, subject to room availability at the time of request.

To Make Hotel Reservations

Meeting participants are responsible for making their own hotel reservations at the Ritz-Carlton Lodge no later than Friday, June 27. To make hotel reservations, contact the resort at 1-888-241-3333. Be sure to mention the National Chicken Council to secure group rates.

Click here to make reservations online.

All hotel reservations under the NCC group block must be made no later than June 27. After that date, hotel accommodations will only be available as space permits and group rates will not apply.

Check-in time at the lodge is 4:00 p.m. and check out is 12 Noon.

Important Hotel Cancellation Policy

All reservations must be accompanied by a credit card guarantee in the amount of one night’s room rate. Cancellations may be made without penalty until seven days prior to your arrival date. Cancellation inside of seven days prior to arrival or “failure to show” will cause forfeiture of your deposit. Any guest who does not check in on their scheduled arrival date and comes in later will cause forfeiture of one night’s room rate. Any guest who checks out prior to their scheduled departure date as confirmed upon check in will cause forfeiture of one night’s room rate. This cancellation policy will be strictly enforced.

GOLF


Golf CourseGolf

The Poultry Power Golf Tournament is scheduled for 10:00 a.m. for Tuesday, July 22 on the Oconee Golf Course. Click for detailed info regarding this award-wining course.

The cost to participate in the shotgun tournament is $250 including, green fees, box lunches, golf cart, forecaddie, and tournament scoring fee. The $250 fee must be paid in advance to NCC in order to add your name to the pairing sheet. If you plan on renting clubs, there is an additional charge of $80 per set of clubs.

The tournament will be a scramble format. Requests to play with specific players cannot be honored. In the interest of fairness, foursomes will be created strictly from four categories of players based on players’ handicaps or average 18-hole scores.

Stream on Golf Course

Foursomes will be posted at the NCC registration desk so that you can check on the date of the tournament with whom you are playing. The winning foursome with the lowest gross score will receive the coveted Al Schwartz memorial award and will have their names engraved on the trophy. Other prizes will be awarded at the final cocktail reception on Tuesday evening, July 22. You must be present at the reception to receive your prize.

TRANSPORTATION


Ritz, Reynolds PlantationTransportation

The resort is 13.5 miles from downtown Greensboro and 75 miles east of Atlanta’s Hartsfield- Jackson International Airport (airport code: ATL). For private jets and planes, Greene County Regional Airport is located 15 minutes from the hotel.

Driving Directions

Driving directions from Atlanta’s Hartsfield-Jackson International Airport:

  • Take 1-20 East towards Augusta to Exit 130 (approximately 63 miles on 1-20 from 1-285 to exit 130)
  • Go Right onto GA-44 /Lake Oconee Parkway toward Eatonton
  • Drive approximately 7 miles and take a Left onto Linger Longer Road
  • Drive approximately 1.5 miles and take a Left onto Lake Oconee Trail
  • Drive approximately 2 miles to arrive at the Ritz-Carlton Lodge

Ground Transportation

  • Rental Cars at the Airport: Advantage, Alamo, Avis, Budget, Dollar, Enterprise, E-Z, Hertz, National, Thrifty, and Payless Rent-a-car rentals are available at the airport.
  • Chauffeured Transportation: limousine and private car transportation is available via The Lakeside Companies to and from the airport. To make a reservation in advance, contact:
    Ginette Mohon
    Ground Transportation Manager
    The Lakeside Companies
    Email: gmohon@lakesidecompanies.com
    Phone: (706) 485-9111Lakeside Companies’ rates are as follows:

    Atlanta Airport
    Lincoln Town Car (2-3 passengers):$264.60 each way
    Deluxe Extended SUV (3-4 passengers:$350 each way
    Deluxe Van (6 passengers):$385 each way
    Green County Airport
    Lincoln Town Car$105 each way
    Deluxe Extended SUV$175 each way
    Deluxe Van$175 each way

DINING & LOCALE


Dining & Locale

Ritz-Carlton Restaurants:

Ritz Carlton, Reynolds PlantationGeorgia’s Bistro: An informal and comfortable restaurant where the dishes, with a distinctive Georgia influence, are prepared with fresh, regional, and organic ingredients. Relaxed ambience with a stacked stone fireplace and exposed timber ceilings. Extensive wine list and signature desserts. Resort casual and golf attire welcome. Open for breakfast and dinner. Reservations are recommended for dinner by calling (706) 467-7135.

Linger Longer Steakhouse: A classic American steakhouse. Enjoy views of the Oconee gold curse while you dine on such classics as lobster bisqu3 and Black Angus steaks. The dining room offers seating by the open kitchen so you can watch the Chef prepare your perfect meal. Signature dessert soufflés. Resort casual and golf attire welcome. Lunch and dinner served. Reservations are recommended for dinner by calling (706) 467-7135.

Gaby’s by the Lake: Located poolside and offering some of the most inspiring views of Lake Oconee, provides a related dining experience serving a casual menu of pizzas, salads, sandwiches, and grilled favorites. Signature chilled cocktails. “Come as you are” attire. Lunch, lite fare, and dinner. No reservations necessary.

The Coffee Shop (Starbucks): The world’s most famous coffee located in the lobby. Offers pastries, ice cream, candies, and assorted retail items.

Lobby Lounge: Relax and take in the evening in this serene setting sitting by the fireplace or shooting pool. An inviting ambience for sipping cocktails, enjoying, a glass of wine, or a cognac nightcap. Appetizers available. Live music Friday and Saturday evenings.

Reynolds Plantation Restaurants:

The Plantation Grille
Telephone: 706-467-1111 RESERVATIONS REQUIRED
Hostess Stand: 706-467-1132
Cuisine: Contemporary Casual Club Cuisine-The Plantation Grille offers comforting innovative selections of grill favorites, club classics, and sumptuous dishes.
Days of Operation: Wednesday through Sunday 5:30 PM – 9:00 PM
Breakfast: Monday through Saturday 7:00 AM – 10:00 AM / Sunday 7:00AM-11:00AM
Weekly Features:

  • Wednesday – Craft of the Burger
  • Thursday – Prime Rib & ½ price bottles of wine under $100
  • Friday- Club made pizzas
  • Sunday – Family Style
  • Saturday – Steak By The Weight

Location: Five minutes from the Ritz-Carlton Lodge, Reynolds Plantation
Atmosphere: Relaxed and comfortable clubhouse environment featuring exceptional views of the Plantation Golf Course with indoor and outdoor seating available
Attire: Resort Casual
http://www.reynoldsplantation.com/community/amenity_centers/dining/plantation_grille

The Landing at Reynolds Plantation
Telephone: 706-467-1111 RESERVATIONS REQUIRED
Hostess Stand: 706-467-1561
Cuisine: Specializing in classic club cuisine with a twist. Featured items include Smoked Corn and Shrimp Chowder, The Signature Landing Burger, Meatloaf, Fish and Chips, and our favorite Fried Pickles!
Days of Operation: Monday – Sunday (Closed Wednesday & Thursday)
Breakfast: Sunday Brunch – 9:30 am – 2:00 pm
Lunch: Daily 11:00 am – 3:00 pm
Dinner: Monday, Tuesday, Friday – 5:30 – 9:00 pm
Weekly Features:

  • Monday – Salad Garden
  • Tuesday – Endless Pasta
  • Friday – Lobster Specials
  • Third Friday of Each Month – Endless Crab Legs

Location: Ten minutes from the Ritz-Carlton Lodge, Reynolds Plantation
Atmosphere: Relaxed and comfortable clubhouse environment featuring exceptional views of the lake with indoor and outdoor seating available
Attire: Resort Casual
http://www.reynoldslanding.com/community/amenity_centers/dining

Great Waters Overlook at Reynolds Plantation
Telephone: 706-467-1111 RESERVATIONS REQUIRED
Hostess Stand: 706-467-3148
Cuisine: Specializing in classic club cuisine.
Days of Operation: Tuesday and Friday 5:30 – 9:00 pm
Location: Twenty minutes from the Ritz-Carlton Lodge, Reynolds Plantation
Atmosphere: Relaxed and comfortable clubhouse environment featuring exceptional views of the lake with indoor and outdoor seating available
Attire: Resort Club Casual

Local Area Restaurants

For more information or directions, talk with the Ritz Concierge.

Da Corrado Ristorante
Telephone: (706) 453-1110 RESERVATIONS REQUIRED
Cuisine: Traditional Italian
Days of Operation: Tuesday through Saturday 5:00 PM – 10:00 PM
Location: 10 minutes from the Ritz-Carlton Lodge, Reynolds Plantation in Village Park, Suite 102 – 103
Atmosphere: Italian themed café
Attire: Resort Casual – Golf Attire is acceptable
Note: Average entrée price is $20 – $30. Reservations are HIGHLY recommended. Available for take-out, delivery, buy-out, and private parties.

Silver Moon
Telephone: 706-485-5698
Cuisine: Fresh fish, steaks and burgers.
Days of Operation: Monday through Saturday at 5:00 PM
Location: Ten minutes from the Ritz-Carlton Lodge, Reynolds Plantation
Atmosphere: Locally owned bar and grill
Attire: Resort Casual
Note: Entertainment on Friday & Saturday nights

Bone Island Grill
Telephone: 706-991-1999
Cuisine: Fresh fish, steaks and burgers.
Days of Operation: Tuesday-Thursday 4pm-9pm / Friday 4pm-10pm / Saturday 12pm-10pm
Location: Fifteen minutes from the Ritz-Carlton Lodge, Reynolds Plantation
Atmosphere: Locally owned bar and grill
Attire: Resort Casual
Note: Entertainment on Friday & Saturday nights

Waterside at Cuscowilla
Telephone: 706-484-2044 RESERVATIONS REQUIRED
Cuisine: Fresh Fish, Steak, Pub Fare, Pasta
Days of Operation:
Wednesday-Sunday 5PM-9:30PM
Sunday Brunch 10AM-2PM
Location: Twenty minutes from the Ritz-Carlton Lodge, Reynolds Plantation
Attire: Resort Casual

Amici Italian Cafe
Telephone: 706-999-1770
Cuisine: Italian
Days of Operation:
Daily 11:00 AM – 2:00 AM
Location: Ten minutes from the Ritz-Carlton Lodge, Reynolds Plantation
Atmosphere: Casual Italian Dining with pizza, wings, calzones, salads and more!
Attire: Resort Casual
Note: Entertainment on Friday & Saturday nights

El Chaparro Tex-Max Cantina
Telephone: 706-454-1400
Cuisine: Mexican
Days of Operation: Tuesday – Sunday 11:00 AM – 10:00 PM
Location: Ten minutes from the Ritz-Carlton Lodge, Reynolds Plantation
Atmosphere: Locally owned restaurant with bar
Attire: Resort Casual

Luigi’s Pizza
Telephone: 706-454-1555
Cuisine: Pizzeria
Days of Operation:
Monday- Saturday 11:00 AM – 9:00 PM
Sunday 5:00 PM – 9:00 PM
Location: Ten minutes from the Ritz-Carlton Lodge, Reynolds Plantation
Atmosphere: Casual, locally owned restaurant
Attire: Resort Casual

Sweet Kneads
Telephone: 706-484-1588
Cuisine: Sandwich Shop
Days of Operation: Monday- Saturday 9AM-4:30PM
Location: Ten minutes from the Ritz-Carlton Lodge, Reynolds Plantation
Atmosphere: Casual, locally owned restaurant
Attire: Resort Casual

Mellow Mushroom
Telephone: 706-484-2047
Cuisine: Pizzeria
Days of Operation:
Monday- Thursday 11:00 AM – 9:00 PM
Friday – Saturday 11:00 AM – 10:00 PM
Sunday 12:00 PM – 8:00 PM
Location: Fifteen minutes from the Ritz-Carlton Lodge, Reynolds Plantation
Atmosphere: Casual, locally owned restaurant with bar scene
Attire: Resort Casual

That Pizza Place
Telephone: 706-485-5822
Cuisine: Quality Pizza. Quality Time.
Days of Operation:
Monday- Saturday 10:00 AM – 9:00 PM
Sunday 4:00 PM – 9:00 PM
Location: Fifteen minutes from the Ritz-Carlton Lodge, Reynolds Plantation
Atmosphere: Casual, locally owned restaurant
Attire: Resort Casual

El Agave
Telephone: 706-484-2024
Cuisine: Mexican Restaurant
Days of Operation:
Monday- Thursday 11:00 AM – 9:30 PM
Friday 11:00AM-10:30
Saturday 12PM-10:30PM
Location: Fifteen minutes from the Ritz-Carlton Lodge, Reynolds Plantation
Atmosphere: Casual, locally owned restaurant
Attire: Casual

Bulldog Supper Club
Telephone: 706-453-4333
Cuisine: Pub Fare, Salads, Sandwiches
Days of Operation:
Tuesday-Saturday 11:00AM-2:00AM (Kitchen closes at 10PM)
Sunday 12:00PM-12:00AM (Kitchen closes at 10PM)
Location: Ten minutes from the Ritz-Carlton Lodge, Reynolds Plantation
Attire: Casual/Sports Bar

Area Information

For more information and things to do in and around Greensboro, visit:

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