Domestic Market Segments

Market Segment 1 1970 1980 1990 1995 1997 1999 2001 2003 2005 2006 2007 2008 2009 2010 Estimated
 
——————————————–percent based on quantity (chicken product weight)————————————————–
retail grocery
75
71
59
58
56
60
58
56
55
55
54
56
54
56
55
foodservice
25
29
41
42
44
40
42
44
45
45
46
44
46
44
45
(fastfood share of foodservice)
(60)
(66)
(50)
(40)
(40)
(45)
(55)
(55)
(55)
(55)
(56)
(56)
(58)
(57)
(56)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TOTAL
100
100
100
100
100
100
100
100
100
100
100
100
100
100
100
 
——————————————————————————$billion$—————————————————————————-
wholesale value of broiler products shipments from plants 2
2.5
6.0
15.0
22.5
25.0
28.0
31.5
34.5
40.0
37.5
44.5
46.5
45.0
47.5
49.5
Percentage of wholesale
46.0%
48.0%
49.0%
49.0%
50.0%
48.0%
49.0%
45.0%
47.5%
value of broiler products                              
shipment to foodservice (%)                              

Note: Based Upon NCC’s Broiler industry Marketing Survey Biennial Report.

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