Consumer Research

The National Chicken Council regularly conducts survey research among consumers on a variety of topics related to chicken consumption. The data in these surveys is often of interest to marketers, analysts, journalists and others who follow the industry.


Below is a link to a presentation that explores emerging consumer trends with respect to chicken:

“Creating a Consumer Market Strategy to Maximize Your Company’s Success”

This was presented by Thom Blischok, Global President, Innovation & Strategy, Symphony IRI Group at The National Chicken Council’s October 2011 Annual Conference.

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