Consumer Research
The National Chicken Council regularly conducts survey research among consumers on a variety of topics related to chicken consumption. The data in these surveys is often of interest to marketers, analysts, journalists and others who follow the industry.
- 2011 Consumer Survey
- 2010 Consumer Survey
- 2007 Consumer Survey
- 2006 Consumer Survey
- 2005 Consumer Survey
Below is a link to a presentation that explores emerging consumer trends with respect to chicken:
“Creating a Consumer Market Strategy to Maximize Your Company’s Success”
This was presented by Thom Blischok, Global President, Innovation & Strategy, Symphony IRI Group at The National Chicken Council’s October 2011 Annual Conference.
